Course · Onsite & Online
SEO, GEO & AEO Course in Pakistan
Search has changed. People still use Google, but they also ask ChatGPT, Gemini and Perplexity, and Google now shows AI Overviews and AI Mode above the usual results. This SEO course teaches classic search engine optimization alongside GEO (generative engine optimization, being cited in AI answers) and AEO (answer engine optimization, winning featured snippets, voice and direct answers).
SEO, GEO & AEO Course
- Trainer
- Rehmat Ullah
- Onsite
- First Floor, Walyan Plaza, Near Sugar Mill, Mardan
- Online
- Learn remotely from anywhere
- Apply
- Directly on this page
Course overview
Learn SEO, GEO & AEO with Softhat
Search has changed. People still use Google, but they also ask ChatGPT, Gemini and Perplexity, and Google now shows AI Overviews and AI Mode above the usual results. This SEO course teaches classic search engine optimization alongside GEO (generative engine optimization, being cited in AI answers) and AEO (answer engine optimization, winning featured snippets, voice and direct answers).
The good news is that AI search optimization rests on the same foundations as good SEO: a fast, well-built site, clear content that answers real questions, and signs of genuine experience and trust. You learn technical SEO, local SEO, schema, E-E-A-T and blogging, then measure it all in Search Console. Beginners are welcome, and people who already know SEO will find the GEO and AEO modules worth the time.
- Google Search Console
- Google Analytics 4
- Google Business Profile
- PageSpeed Insights
- Screaming Frog
- Schema Markup Validator
- ChatGPT
- Perplexity
- WordPress
Who it is for
Is this course for you?
- Bloggers and content writers who want their articles found and cited
- Business owners who want more customers from Google and AI search
- Freelancers and marketers adding SEO, GEO and AEO to their services
- Web developers who want to build search-ready websites
Course outline
What you will learn
- 01
How search works in 2026
Crawling, indexing and ranking, and how Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity choose which sources to show and cite.
- 02
Keyword and topic research
Find what people search and ask, group keywords into topics, and plan content around real questions rather than single phrases.
- 03
On-page SEO and blogging
Titles, headings, internal links and blog posts that answer the question early and well. Using AI to draft while keeping your own expertise.
- 04
Technical SEO
Site speed, Core Web Vitals, mobile, sitemaps, robots.txt, canonicals and fixing indexing problems.
- 05
Schema and structured data
Add schema markup for organisations, articles, products, FAQs and local businesses, and test it properly.
- 06
AEO: answers, snippets and voice
Structure content so it can be lifted as a featured snippet, a voice answer or a direct AI answer.
- 07
GEO: getting cited by AI
Build E-E-A-T, original information, clear entities and mentions across the web so generative engines trust and cite your pages.
- 08
Local SEO and measurement
Google Business Profile, reviews and local pages, then tracking clicks, queries and AI referrals in Search Console and GA4.
After the course
What you will be able to do
- Audit a website and fix its main SEO problems
- Plan and write content that ranks and answers questions clearly
- Add and test schema markup
- Optimise pages to be cited in AI answers and featured snippets
- Improve local visibility through Google Business Profile
- Measure results in Search Console and explain them to a client
How to enroll
Start in three steps
- 01
Apply online
Fill the form with your details and a short note about your background.
- 02
We respond
We get back to you as soon as possible with the batch details.
- 03
Start learning
Join the course online from anywhere in Pakistan, or onsite at our Mardan office.
FAQ
Questions about the SEO, GEO & AEO course
What is the difference between SEO, GEO and AEO?
SEO helps your pages rank in search results. AEO (answer engine optimization) helps your content become the direct answer in featured snippets, voice search and AI answers. GEO (generative engine optimization) helps AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews cite your site. This SEO course teaches all three together.
Is SEO still worth learning now that AI answers questions?
Yes. AI search optimization depends on the same basics: crawlable, fast pages and trustworthy content. AI tools mostly draw on sources that search engines already rate well, so strong SEO is the base for GEO and AEO.
Do I need a website to join?
It helps but is not required. We can help you set up a simple practice site or blog so you can apply every module.
Is the course online or in Mardan?
Both. Join online from anywhere in Pakistan or attend onsite at our Mardan office. Batch details are shared when you apply.
Can you guarantee rankings or AI citations?
No one honestly can. Search engines and AI tools decide what to show. What we teach are the methods that give a site the strongest chance.
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Questions about the SEO, GEO & AEO course?
Reach out on WhatsApp or call us and we'll share the batch details.