Course · Onsite & Online
Social Media Marketing & Meta Ads Course in Pakistan
This course covers both sides of social media: growing an audience with good content, and turning attention into customers with paid ads. You plan content calendars, make reels, and manage Facebook, Instagram and TikTok accounts. Then you learn Meta Ads Manager properly, from targeting and creatives to the pixel and conversion tracking.
Social Media Marketing & Meta Ads Course
- Trainer
- Rehmat Ullah
- Onsite
- First Floor, Walyan Plaza, Near Sugar Mill, Mardan
- Online
- Learn remotely from anywhere
- Apply
- Directly on this page
Course overview
Learn Social Media Marketing & Meta Ads with Softhat
This course covers both sides of social media: growing an audience with good content, and turning attention into customers with paid ads. You plan content calendars, make reels, and manage Facebook, Instagram and TikTok accounts. Then you learn Meta Ads Manager properly, from targeting and creatives to the pixel and conversion tracking.
Social media is where many Pakistani customers discover and contact businesses, often straight into WhatsApp. Meta's ad system now leans heavily on automation such as Advantage+, so knowing what to control and what to leave to the system matters. The course suits beginners, and people already posting for a business will get a lot from the ads modules.
- Meta Business Suite
- Meta Ads Manager
- Meta Pixel
- TikTok
- CapCut
- Canva
- ChatGPT
Who it is for
Is this course for you?
- Aspiring social media managers and freelancers
- Shop and business owners who sell through Facebook, Instagram or WhatsApp
- Content creators who want to understand growth and paid promotion
- Marketing staff who need to run Meta ads with confidence
Course outline
What you will learn
- 01
Platforms and audiences
How Facebook, Instagram and TikTok differ, who uses them, and how to choose where a business should be.
- 02
Content strategy and calendars
Content pillars, a monthly calendar and a simple workflow so posting stays consistent without burning out.
- 03
Reels and short video
Hooks, formats and editing basics for reels and TikToks, filmed on a phone.
- 04
AI for captions and creatives
Use AI to brainstorm ideas, write captions and produce ad creatives, while keeping the brand voice and checking quality.
- 05
Meta Ads Manager
Campaign objectives, ad sets, budgets, placements and Advantage+ options, set up step by step.
- 06
Targeting and audiences
Broad, interest, custom and lookalike audiences, and how to test them without wasting budget.
- 07
Pixel, conversions and leads
Install the Meta pixel and Conversions API, track leads and sales, and use lead forms and click-to-WhatsApp ads.
- 08
Community and reporting
Handle comments and messages, read Meta Business Suite insights and ad results, and report to a client clearly.
After the course
What you will be able to do
- Plan and run a consistent content calendar for a business
- Create reels and posts that suit each platform
- Set up and manage Meta ad campaigns in Ads Manager
- Install the pixel and track real conversions
- Use AI to speed up captions and creatives without losing quality
- Report results and decide what to change next
How to enroll
Start in three steps
- 01
Apply online
Fill the form with your details and a short note about your background.
- 02
We respond
We get back to you as soon as possible with the batch details.
- 03
Start learning
Join the course online from anywhere in Pakistan, or onsite at our Mardan office.
FAQ
Questions about the Social Media Marketing & Meta Ads course
Do I need to spend money on ads during the course?
No. You learn Ads Manager step by step with examples. If you want to run a small live campaign for practice, that budget is your choice.
Does the course cover TikTok ads?
The focus of paid ads is Meta (Facebook and Instagram). TikTok is covered for organic growth and content, and we touch on TikTok ads where it helps.
Is this suitable for beginners?
Yes. We start with platforms and content before moving to ads. Some experience posting for a page or business helps but is not needed.
Can I attend online?
Yes. The course runs online across Pakistan and onsite at our office in Mardan. Batch details are shared when you apply.
Questions about the Social Media Marketing & Meta Ads course?
Reach out on WhatsApp or call us and we'll share the batch details.